What a lovely holiday weekend – filled with beautiful weather, some much needed yard work, and a whole lot of quality time with the wee little one and the rest of my family. But there’s plenty of time to talk about that, instead I need to address a more pressing mattter: Chick-fil-A’s new spicy chicken sandwich.
Certainly I have spoken of my love for all things Chick-fil-A in the past, but there’s always good reason to emphasize the point. And the latest reason is their method for promoting a new product. In case you hadn’t seen the link passed around last month, they have a website to reserve one of the new sandwiches. So for starters, they’re giving out a ton of these things for free at every location (sorry to my fellow North Jersey readers, but all 3 nearby locations are booked); but rather than simply giving you a coupon to go get one whenever, you are asked to literally book a reservation for a select time period – 3 each day from Memorial Day to the 5th. A little odd but…
Since there was little chance of making one of the “local” Chick-fil-As during the limited time preview, I jumped on the chance to stop by one before heading over to a BBQ yesterday. As I said, you “make a reservation” and when you get there they give you the “VIP treatment.” We’re talking fast food here, but they had one register set aside just for those with reservations, designated a section of the eating area as “VIP Reserved” complete with red table clothes and vases with flowers and even brought our food out to us.
Seriously. Alright, I know it’s dorky. I’m excited by a pretend fancy dining experience at a fast food joint, but it struck me as clever. And clever easily trumps dorky for me. As for the new sandwich… I still prefer the regular one. But it’s got some real heat on it, and if I’m in the mood for spicy it would more than fit the bill. And as hot as it was, The Woman (a fairly timid creature when it comes to hot and spicy) was able to eat most of hers.
Now that I have somewhat endorsed a product received for free is my integrity as a blogger shot? I sure hope so…